WA Shearings rebrands as Shearings Holidays

[inspic=11,left,,0]WA Shearings has been rebranded Shearings Holidays in a bid to attract younger holidaymakers from outside its established coach-holiday customer-base.

The company, originally formed after a £200 million merger of coach specialists Wallace Arnold and Shearings in January 2005, is also expanding its range of holidays under the helm of new chief executive Denis Wormwell.

The Wallace Arnold initials have been dropped because they were closely associated with coaching and the company wants to highlight the fact it offers holidays including flights, self-drive breaks, cruises and its own hotels.

The company hopes to attract more holidaymakers in their 40s, as opposed to the over-50s, following its research that showed the over-45s are abandoning two weeks on the beach in favour of holidays in Britain, culture and adventure.

Wormwell said: “We still book a big percentage of the coach market but we compete with all tour operatos on selling ‘experience’ holidays. We need to jolt people out of the mindset that we are just a coach business.”

Shearings Holidays has also launched a stand-alone cruise brochure, with ex-UK itineraries provided by partner Fred Olsen.

The Cruise Europe brochure features a service called Port Connect, which picks up customers from their homes and takes them to the port.

Cruises are offered in the UK, Ireland, Canary Islands, western and eastern Mediterranean, and northern Europe.

Shearings has also launched its new-look UK and Ireland, Europe and Hotel Breaks brochures. New product includes a Cumbrian Steam Trains and Smugglers tour; an Ostend Casino break and singles breaks in Glengarriff, Ireland.


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  • jenny Sun, 4th Nov, 2007 at 8:16 pm Reply

    my mum (who is 84yrs old)my daughter in law & myself have been on numerous coach holidays with this firm & been satisfied with the holiday,but i have booked a break to torquay 08 and when i received the details the room only has 2 beds i have phoned them on numerous occasions and wrote a couple of letters stating that we need three single beds in the room but they have totally ignored us &we are very upset so beware you have been warned once they have your money they dont care

  • susan Wed, 26th Dec, 2007 at 8:03 pm Reply

    Recently returned from a Turkey and Tinsel break at the Burlington Hotel in Eastbourne. This was a fairly inexpensive holiday I suppose, all things considered, but it showed. This hotel is very shabby, the bedrooms in particular are in need of a major re-furbish, also the lifts, but the main area of concern was the entertainment. The ballroom was far too small to accommodate the number of people staying in the hotel, so every night we were in one of the other lounges, connected only to the proceedings by sound. On “Christmas Day” the main act was a magician. How are you expected to watch an act when you are sitting in a different room. Also on the bill was a very crude comedian whose voice was so heavily accented we couldn’t understand a word he was saying. Complaints to the Management elicited the comment “it will be better tomorrow (New Years Eve) there will be party poppers on the tables. (whoopie). Suffice it to say we were all in bed by 11.00 pm (10.30 Christmas Night). On the good side the food was excellent, and the excursions worthwhile. Also the hotel was clean and the bedroom maids did a good job. But beware – you get what you pay for, which in this case was not a lot!

  • S D Showell Mon, 17th Mar, 2008 at 8:11 pm Reply

    Hi there me and aunty have recently been on a shearing holiday to melrose in scotland (Feb 08) and would definately consider booking another holiday through this firm. The hotel was great, the food was great, staff was very accessable and the coach driver was out of this world. It doesnt matter what age you are , you can still enjoy yourself. Im 36 and my aunty is 51 and we never thought that we would like going away on a coach holiday. Its a shame that other young uns dont book. Life is for living and a holiday is what you make it. Thanks again shearing and Ill definatley book again.

  • john bragg Sat, 2nd Aug, 2008 at 8:40 pm Reply

    i think you lost customers in west yorkshire when you dropped the name wallace anold i was always told protect your brsnd loyalty

  • George and Margaret Brown Tue, 7th Oct, 2008 at 2:44 pm Reply

    We have travelled with Shearings many times and have always been delighted with the holidays provided. As we no longer wish to drive the long distance to the Stretton interchange we require picking up locally but find the cost of £25 per person somewhat prohibitive. Formally there was no additional charge for this service. We are now travelling with another company who do not charge.

  • MICHAEL CORMACK Sat, 15th Nov, 2008 at 5:49 pm Reply

    My mother has recently returned from a five day break at the Royal Esplanade in Ryde IOW. This was booked as a Turkey and Tinsel holiday but when she arrived at the hotel she was told there was no Turkey and Tinsel and never was at any time at the hotel. Understandably she was very dissapointed and was told to speak to the Travel Agent on her return home. Her itinery had definately stated this was a Turkey and Tinsel holiday. We await the outcome of her complaint.

  • Jackie Sun, 28th Dec, 2008 at 12:22 am Reply

    My Husband and I booked to go to the Royal Esplanade in Ryde, Isle of Wight the week before Christmas. Living in Poole Dorset we thought it wasn’t far to go as we can see the IOW from home. It took us 8 1/2 hours to get there as they first take you to London Gateway then down to Portsmouth a total of 215 miles. It is 56 miles from Poole to Portsmouth. The return journey was going to be approx 10 hours. People returning to Yorkshire had less travelling time of 8 hours. Shearings seem to beleive that people enjoy the coach journey, well people I’ve spoken to only enjoy what is necessary not the extra miles added on for no good reason.

    • Jane Mon, 29th Mar, 2010 at 1:07 am Reply

      hi there jackie, could you help me out big time and tell me whereabouts the coach departs from in poole? we’ve just booked to go to windermere, but the pick-up point comes up with 2 different areas…one being the bus station, and another stating serpentine road – around the corner from the bus station, nearer the train station. Would be so grateful if you could tell us where you got picked up from. Thankyou!

  • Mary Mon, 6th Apr, 2009 at 12:01 pm Reply

    Took a party of 16 to the Majestic Hotel In Bournemouth in March 2009 We have been going there for 10years now and cannot complain about anything. The Staff are friendly and always helpful,the food is great and the entertainment is good.

    • Bob Thu, 28th Oct, 2010 at 6:05 am Reply

      Hi Mary,
      I certainly agree with your comment about the Majestic in Bournemouth it is a superb hotel.
      However, the £8.00 per person charged by the drivers for an extra three hour or four hour trip needs to stop. It is very poor value as it usually takes an hour or more to reach the drivers destination. Another hour or more to return and you’re only at the place for just over an hour.
      Is the company aware these trips are only for the benefit of the drivers not their customers.

  • Adventure Holidays Fri, 10th Apr, 2009 at 8:20 pm Reply

    It will be interesting to see if the name change makes much difference – pretty minor change. Hopefully will not alienate their existing customers in anyway.

  • Jim Thu, 23rd Jul, 2009 at 6:16 pm Reply

    I’ve never had any trouble with Shearings, although not travelled with them for a few years. Reading through these comments, well they’ll always be hotels, especially abroad, where the standard isn’t great, and as they won’t be owned by Shearings, then a lot of these hotels, smarten up the appearence for inspection, then go back to their lower standard once inspection done.

    As for the people who went to IOW from Poole…………….WHY??? If you can see it from your house, then why pay a lot of money through Shearings, when you could make your own way there and get there so much quicker? Seems logical to me.

  • Becky Tue, 1st Sep, 2009 at 1:23 pm Reply

    On a 5 day holiday,I dont mind paying £20 extra for a room with a sea-view, but to charge the same again for each person occupying the room is too much.

  • barbara roddan Sat, 16th Jan, 2010 at 3:59 pm Reply

    we had a holiday in the majestic hotel eastbourne on the 4 jan 2010.we know it was really bad weatherbut we had no haeting for one full day and no hot water for 3 days the food and staff were really good but the hotel has a really tired air about it holes in funny places and the decor well thats another story. we had a full trip cancelled due to bad weather fair enough but nothing was put on to help pass the day on as there were lots of people who couldnt go out and were stuck in the whole day.we think there should be contingency plans for such occasions.we certainly wont be going there again.

  • William Paton Mon, 22nd Feb, 2010 at 11:33 am Reply

    Hythe Pick up Point

    Having stopped the pick-up pont from Dover docks WAShearings now use Hythe. What a disaster no covered walk from the coaches to the tin shed where insufficinet seating is provided. Your cases sit in the wet whilst they are transfered to the feeder coach. A cold miserable experience for going on holiday. Well done WAShearings and I bet your manging Director will not be using this very poor facility!

  • jackie oconnell Mon, 2nd Aug, 2010 at 5:29 pm Reply

    had a wonderful trip to york 2weeks ago’could have got to new york quicker….8 hours to york from west midlands!!!! no tours, just dumped at the hotel.it would have helped to have full info before payment was taken, but on the plus side the driver was very,very sexy, thanks for the ride mr s.

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