[inspic=14,left,,0]With 19m single adults in the UK, no single supplements is capturing the market for over-55s holiday specialist
Grand UK Holidays is wooing solo travellers back to book its UK tours on the back of a recent report into the cost of travelling alone. The over-55s specialist operator says it has long recognised the importance of having no single supplements on its UK holidays.
The Which? magazine report earlier this month found solo travellers are getting a raw deal on price. And the market is growing, with analysts Mintel estimating almost 19 million adults in the UK are single – that’s 39% of the adult population, and the figure is set to rise to 41% by 2011. Single people account for almost a third of domestic trips.
Grand UK Holidays also provides “Club 1 Friendship Holidays”, which create the perfect atmosphere for solo travellers to relax and make new friends.
Sales Director Harold Burke said: “Christmas can be a particulary poignant time, especially if you have been recently widowed and so our festive breaks, with no single supplements can be the perfect way of spending the holidays in the company of others.
“Customers often tell us their festive break with us was the first holiday they had taken since losing a partner or travelling companion and how much they enjoyed going away for Christmas as the tour manager and fellow travellers made them feel so welcome.”