The coach holiday specialist is targeting consumers in the east coast region with its TV debut as it builds on last year’s rapid growth in bookings.
Glenton took away record numbers in 2009, with bookings topping 40,000, compared to 30,000 in 2008.
Commercial director Steve Turbill said: “Our competitors are not advertising on TV so we are confident we will grab the attention of new customers in untapped markets with our popular mascot and unbeatable deals.”
The 20-second animation shows the Scottie dog mascot, also called Glenton, sniffing out great deals, with coach holidays from £59, cruises from £279 and air holidays from £379.
It first aired on February 9, in shows such as Loose Women, Emmerdale, Midsomer Murders and This Morning.
Viewers in Edinburgh, Fife, Dunfermline, Bathgate and the Lothian area were the first to see the advertising campaign, which will be extended if it proves successful.
Operations director Harriet Stamp added: “Sadly, several Scottish holiday companies have folded over the past year because of the recession.
“However, we cater for mature travellers, who have been less affected by the downturn, and we offer attractive, affordable holidays so Glenton has kept expanding and recruiting new staff.”
Glenton’s new 2010 brochure includes innovative options such as cruise-and-coach tours plus new holidays to visit the battlefields of France and Belgium and a ‘Grand UK Tour’.
The operator also has a dedicated programme for solo travellers called Good Companions, which releases its new brochure later this month.
Visit our Glenton page at Coachholidays.com to find your next coach holiday