Shearings Group plans to expand its hotel portfolio by up to ten new properties over the next three years.
The company announced the move following the acquisition of its 50th UK property, the 72-room Charlecote Pheasant Hotel in Stratford upon Avon.
Offering three night packages from £99-£165, the Charlecote Pheasant Hotel will join Shearings’ Coast & Country collection, which currently comprises 14 properties.
Vince Flower, managing director of Shearings Hotels, said: ‘Our Coast & Country hotels are hugely popular with customers and provide agents with the opportunity to offer a quality UK hotel break to those who may not have previously considered a Shearings holiday.
‘As well as representing a milestone for Shearings, the hotel will be an excellent addition to our Coast & Country portfolio, strengthening our offering in the UK holiday market.
‘The last two years have seen a strong resurgence of the British holiday and our expansion has been well timed to allow agents to capitalise on this opportunity.
‘With our two distinct brands, Bay and Coast & Country, we’ve expanded our reach to the independent travel market as well as the traditional coaching customer.’
The Charlecote Pheasant Hotel, located close to junction 15 of the M40, is the first of a number of potential acquisitions being considered by Shearings.
Flower added: ‘We plan to further expand our hotel portfolio by adding up to ten new properties over the next three years.’
Shearings’ latest investment follows a £10m refurbishment of its 49-strong UK portfolio last year, which helped lifted the group’s income from hotels by 8%.
For more information visit Shearings Holidays.