Hurtigruten heads ’71 Degrees North’

Hurtigruten Cruises

Hurtigruten cruises are becoming more and more popular

Hurtigruten hopes the publicity surrounding new TV series 71 Degrees North will create more interest in its new 2011 Norway brochure.

The program is set in Norway and sees 10 British celebrities travel from the south to the north whilst competing in extreme challenges.

“Norway is currently enjoying a high media profile with the ITV series,” said Kathryn Beadle, Hurtigruten sales and marketing director. “Agents have a real opportunity to capitalise on this, and I hope to see demand increase as the series climaxes, like we did with Joanna Lumley In The Land Of The Northern Lights.”

It is the first time the line has produced a standalone Norway brochure, without its worldwide product, in four years, with most of the programme now bookable online.

Trips on offer include traditional daily voyages along the coast of Norway, as well as other itineraries such as a new whale watching adventure – the first time the operator has offered the chance to search for whales in the summer. Another voyage includes three days in a traditional fisherman’s hut.

The brochure comes six months after the preview was launched and sales are already up 50% year-on-year.

“Our preview brochure performed well and we expect our main brochure with its new itineraries to increase demand further,” Beadles said.

Source: TTG

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