Liverpool voted as UK’s Friendliest City

Readers of leading leisure magazine Condé Nast Traveller have voted Liverpool as the UK’s Friendliest City for a second year running.

The award was presented at the Condé Nast Traveller 14th Annual Readers’ Travel Awards, which took place at the Royal Institution of Great Britain in London.

The 2011 award also saw Liverpool keep its position as the UK’s 4th favourite city, ranking behind London, Edinburgh and Bath.

The Merseyside Partnership Chief Executive Lorraine Rogers said: “This is a fantastic acknowledgement for Liverpool. Anecdotally Liverpool is often known for its friendly welcome and the warmth of its people – but for this to be officially recognised by readers of one of the leading and most discerning travel magazines for the second year running is a major accolade for the destination. This is a tribute to the taxi drivers, tour guides, hoteliers and everyone who works in the Visitor Economy.

“We have a great range of world class venues, attractions and hotels which appeal to leisure and business visitors and this asset combined with the warmth of the people and the welcome we give visitors which encourages them to spread the word about what a great time they’ve had. The people of Liverpool are one of our important assets and this award is a very special endorsement.”

Liverpool is a fantastic city break destination, whenever you choose to visit. A city steeped in history and culture, it is a UNESCO World Heritage Site that boasts an impressive waterfront.
Renowned for its glorious past as a commercial hub to the New World, today it is also a key destination for theatre enthusiasts, museumgoers and art lovers. The brand new Museum of Liverpool, welcomed more than 250,000 people within just 4 weeks of opening.

As well as its history and culture, Liverpool is also recognized for its exceptional shopping and fine dining. Bursting with fabulous new shops, buzzing new restaurants and trendy wine bars, there really is something for everyone in this exciting and vibrant city.

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