As summer 2017 drew to a close, Shearings Holidays introduced fluid pricing when costing their holidays.
Fluid Pricing – What does this mean?
The purpose of fluid pricing is simple, ‘book early to get the best price’! This is because prices start low and gradually rise with demand. Consequently, customers are guaranteed to get the best prices, when they book early. Fluid pricing has been in practice for a while and is the preference of several travel companies, especially low-cost airlines.
Before Fluid Pricing
Shearings’ holidays began with a fixed base price with any new brochure launched. This was accompanied by an early booking discount promotion which would run for a few weeks. Customers then went back to paying the full brochure price, once the promotion had finished. Formerly, clients would book a tour in advance, at a higher price, to secure the best seats (vantage seats) on a coach. Booking early despite higher prices, meant clients had more options of standard rooms, without paying any extra for unwanted upgrades.
Time to Change
Shearings’ fluid pricing scheme is trying to eliminate a situation where a client has paid the full brochure price for a holiday (possibly with a slight early booking discount), but a few weeks before departure the coach isn’t half full. Shearings would then slash prices, with a last minute promotion in a bid to avoid cancelling the tour. Customers who booked earlier and paid much more, for the same holiday get wind of the last minute promotion and are understandably upset. Last minute discounts are not applied retrospectively to existing booking, compounding the frustration of early bookers.
Change is Good
Shearings state you’ll get, ‘Best Prices for Booking Early – Booking early not only gives you the widest possible choice of holidays and departures – it also means you get the best price.’
Don’t miss out!
We advise our clients to peruse Shearings’ current brochures today, so you can plan and book your holidays as quickly as possible, “For the best prices”. If you’ve already signed up for our Special Offers newsletters, you don’t need to worry because we’ll keep you updated. However, you may want to keep an eye on our Coachholidays blog page, follow us on Facebook and Twitter.
Coachholidays.com have created some pages on our website which will facilitate finding Shearings’ holidays departing from your region:
Yorkshire & the North East, Midlands, North West, South East and South West (West Country)
Contact us on 020 8686 2378. Our friendly and experienced travel advisers will be happy to assist you with any questions about booking your next holiday. We look forward to hearing from you.
Blog Contributors: Tracey & Ivan